Icon_Webinar [SeeSaw]_2021 ON DEMAND WEBINAR

Revolutionizing customer experience

Transforming customer experience and KYC with automation


Boards and executive teams across the world are seeking high levels of customer satisfaction, loyalty, and advocacy, all of which return value to the bottom line.

Broken Know Your Customer (KYC) processes, however, create perceived poor levels of customer service. So how can regulated firms truly transform the customer experience while maintaining compliance with anti-financial crime regulations?

Join us for this complimentary webinar, hosted by Alex Ford (President, North America at Encompass) and featuring guests from Pegasystems and Bank of China International.

Key learns in this webinar

  • Key drivers behind current customer experience initiatives, and progress
  • Practical steps banks and financial institutions can take to ensure successful outcomes
  • The impact today's KYC processes have on customer experience initiative
  • The role of KYC automation in addressing challenges and providing competitive advantage

Fill out the form to watch the webinar.


Meet the speakers

Alex Ford | President, North America | Encompass

Alex Ford

President, North America, Encompass

Alex drives business growth in North America, working with customers, partners and the Encompass team to transform KYC with automation in financial institutions and other regulated entities.

Joining in 2012, Alex has held Executive responsibility for business functions including Customer Success, Operations, Marketing, Product and Delivery. From 2015 to 2020 Alex was based in Glasgow with the launch and expansion of the UK operation, before taking up leadership of the North America business.

As host of the RegTech 20/20 podcast she showcases industry trends and professionals from across the global RegTech community. She also serves on the board of The RegTech Association and works with the Business Information Industry Association. Prior to Encompass, Alex worked in innovation and marketing roles for coaching, leadership and technology businesses in APAC.

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Yair Samban | Pegasystems

Yair Samban

Director, Specialist Solution Consulting – Customer Risk & Due Diligence, Pegasystems

VP/Practice Director specializing in building and delivering high-complexity solutions and programs of work. Domain expertise in Financial Crime, AML, Fraud prevention, and Cyber Security. Experience with start-ups, publicly traded software companies, consultancies, and financial services providers in UK and internationally.

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Sabeena Ahmed Liconte | Bank of China International

Sabeena Ahmed Liconte

Head of Legal & Compliance, Bank of China International

Sabeena currently heads the Legal & Compliance Division of Bank of China International (BOCI) (USA), and its two subsidiaries, BOCI Commodities & Futures (USA) LLC, a registered futures commission merchant of the Bank of China International, and BOC International (USA) Inc., a registered broker-dealer.

Sabeena also serves as principal and legal advisor to Castro & Ahmed LLP and Liconte Law PC , a New York City-based boutique legal and compliance consulting practice servicing small to mid-sized firms, non-profits and corporations. The firm also specializes in financial services issues impacting broker-dealers, investment advisors, banks, futures commission merchants, swap dealers, retail foreign exchange dealers, commodity pools, hedge funds, mutual funds, commodity trading advisors, swaps firms, and other registered and banking and non-banking entities.

Sabeena is an active member of the American Bar Association, the New York State Bar Association, the New York City Bar Association and the New Jersey State Bar Association. She is admitted to practice law before several U.S. federal courts.

She holds a Bachelor of Arts in Criminology and Political Science from the University of Toronto, a Master of Arts in International Relations from Columbia University and a Juris Doctor from the St. John’s University School of Law.

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